SIA On-Snow Demo Moving to Copper Mountain Resort for 2014

SIA and Copper representatives finalize 2014 On-Snow Demo agreement slope-side

June 11, 2013

COPPER MOUNTAIN, Colo. — June 11, 2013 — SnowSports Industries America (SIA) Board of Directors voted during their annual spring meeting to host the 2014 On-Demo/Ski-Ride Fest to Copper Mountain Resort after considering industry feedback and recommendations provided by SIA’s On-Snow Demo Task Force. The Demo’s new location was made official this afternoon when SIA, Western Winter Sports Reps Association (WWSRA) and Copper representatives announced the move under blue bird skies on the snow in the resort’s Center Village.

Members of the On-Snow Demo Task Force that advised the SIA board’s decision to host the 2014 Demo at Copper Mountain included Morgan Turner, Cami Garrison and Eddie Jones of WWSRA, Johan Malkoski of C3, Annelise Loevlie of Icelantic Skis and Debbie DesRoches, trade show director for SIA.

“After careful consideration of a variety of Colorado-based resorts that could potentially host the Demo, SIA’s On-Snow Demo Task Force felt Copper Mountain had all the ingredients essential for a good demo—terrain, facilities, services and the proximity to Denver,“ commented On-Snow Demo Task Force and SIA Board Member Annelise Loevlie of Icelantic Skis. “Also, Copper has a vibrant feel and dynamic terrain that will compliment and carry the energy over from the Snow Show, to keep the stoke flowing,” added Loevlie.

“Copper Mountain is honored and excited to welcome Snow Show attendees from around the world on our slopes and facilities,” commented Jesse True, Copper Mountain Resort’s vice president of sales and marketing. “Copper’s world-class conference center and pedestrian friendly village will be the ideal base camp for SIA’s On-Snow Demo.”

Copper Mountain, only 74 miles west of downtown Denver, is home to the U.S. Ski Team Speed Center, the only full-length downhill early-season training facility in the world. It also features Woodward at Copper, the newly renovated indoor/outdoor year-round action sport training facility. Copper Mountain’s award-winning, naturally divided trail network will provide the ultimate environment for testing the latest gear and on-snow technologies.

The 2013 On-Snow Demo/Ski-Ride Fest gathered 3,000+ attendees including retailers, reps, brands and media from across the globe. The industry took to the slopes and trails to test out Nordic, alpine, AT/backcountry and snowboard gear from more than 130 snow sports brands. The On-Snow Demo/Ski-Ride Fest is hosted annually in-conjunction with the Western Winter Sports Reps Association’s Rocky Mountain Demo. Watch the 2014 SIA On-Snow Demo/Ski-Ride Fest video to preview all that the event will have to offer.

“WWSRA has a long history of running incredibly successful demos with Copper Mountain and its staff. We're excited to work with Copper again," commented Turner, president of WWSRA. “Copper has perfect testing terrain, conditions and facilities to accommodate the growing demo.”

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com and Wintertrails.org .

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Media Note
Broadcast-quality photos and video footage from today's announcement are also available here. Please credit the photographer listed and Copper Mountain Resort.

Media Contact
SIA Media Office, (703) 556-9020, PR@snowsports.org
Stephanie Sweeney, Copper Mountain Resort, (970) 968-2318 x38849, ssweeney@coppercolorado.com

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