Forget Theme Parks: The New Vacations for Generations X and Y

Now that Memorial Day weekend is over, summer vacation season is in full swing - and the people known as Generations X and Y are looking for new ways to relax. Many of them are skipping the traditional theme parks, choosing vacations focused on health and sustainable living instead. The eco-tourism market is now a $42 billion-a-year industry.

May 28, 2013

COPPER MOUNTAIN, Colo. – May 28, 2013 – Now that Memorial Day weekend is over, summer vacation season is in full swing - and the people known as Generations X and Y are looking for new ways to relax. Many of them are skipping the traditional theme parks, choosing vacations focused on health and sustainable living instead.

Jeff Krasno has three daughters, and a few years ago, he said, he started looking for a way to balance his love of yoga and the outdoors with the demands of a growing family. “We all grew up and had kids and were kind of figuring out, like, how do we balance our active lives, you know, with being attentive, good, healthy parents?"

Five years ago, Krasno created Wanderlust, a series of festivals around North America to offer four days of yoga, music and nature for families. Colorado's Copper Mountain will host one of those events over the long July 4 weekend. Tickets are still available, but a special discount period ends June 4.

According to Josh Berman, who brought his family to Wanderlust at Copper Mountain last year, it gave his daughter a chance to participate in kids' activities, while he and his wife had time to hike and meditate. Berman said that a year later his daughter still sings the songs she learned at Wanderlust. "I mean, I would love to try to replicate that kind of vacation in other areas, and also I'd love to go back to Wanderlust," he declared. "I definitely, definitely see us choosing vacations like this."

Festival founder Krasno and his wife are both dedicated yogis in New York City, and as they developed Wanderlust, he said, they found themselves creating a type of vacation for families that they would enjoy themselves.

"All of the elements of the festivals were direct outgrowths of kind of how we live our life, but I guess the festival really is just sort of like a hyper-reality of it," Krasno said. "You know for four days, taking all of those elements of your life and like, amplifying them times a thousand."

Other Wanderlust events will be held this summer in Squaw Valley, California; Whistler, British Columbia; and Tremblant, Quebec. Activities for kids include hula hoop-making, a Kid's Parade and more.

More information can be found at WanderlustFestival.com.

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Media Note

More info, broadcast-quality photos and video footage Copper Mountain are available here.

 

Media Contacts:

Austyn Williams, Public Relations, awilliams@coppercolorado.com

Stephanie Sweeney, Public Relations, ssweeney@coppercolorado.com

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